The European Justice Commissioner, Viviane Reding, has admitted in a speech that tiny fines have had no impact on Google’s approach to privacy and has called on European regulators to get real. In a speech on the dry topic of EU data protect reform, Reding woke the audience up with the following views on our friends from California:
“Europeans need to get serious. And that is why our reform introduces stiff sanctions that can reach as much as 2% of the global annual turnover of a company. In the Google case, that would have meant a fine of EUR 731 million (USD 1 billion). A sum much harder to brush off.”
Well Commissioner, we agree with you. So what are you going to do about it? You’re absolutely right that it’ll take real fines to change Google’s behaviour. If national regulators’ hands are tied, how about the EU taking the gloves off. Time for you, Ms Reding, to spell our how you will protect European consumers.